It all started with the Lowe's mnemonic, which developed into a full-fledged brand refresh. We were tasked to create a detailed set of brand guidelines that would outline a refreshed look, feel and tone for the Lowe's brand. With the new brand positioning of "Making Homes Better for All," it's Lowe's time to take its place as the leader in the home improvement category.
And now we've set the new standard for a fresh and modern take on a DIY brand, and we continue to help shape the overall photo style and create a consistent look for broadcast and social channels.
