Triumph Celebrates Century Mark: 100 Showrooms in India

Triumph Motorcycles and Bajaj Auto are jointly celebrating a significant milestone in India – the inauguration of the 100th Triumph showroom in the country. This achievement marks a remarkable accomplishment within just one year of Bajaj taking over the India operations for Triumph.

Bajaj Auto had previously pledged to expand the Triumph network to 100 showrooms within a year, a commitment they’ve successfully fulfilled ahead of schedule. This rapid growth highlights the resounding success of the Triumph Speed 400 and Scrambler 400 models, establishing them as leaders in the “Modern Classic” motorcycle segment.

Triumph’s Global Success Mirrored in India

The rapid network expansion in India mirrors Triumph’s global achievements. Earlier this month, the company celebrated the sale of its 50,000th Triumph 400cc motorcycle across 50 countries, including major markets like the USA, Japan, Germany, UK, and Australia. This milestone marked the first anniversary of the India-produced Speed & Scrambler 400cc bikes.

A Geographically Diverse Network

The strategically planned network spans 75 cities, ensuring convenient access for Triumph enthusiasts throughout India. This allows customers to not only purchase their dream motorcycles but also connect with the Triumph community and receive exceptional after-sales service closer to home.

Nurturing the Triumph Community

Beyond sales, Triumph fosters a vibrant community for its riders. This includes:

• Welcome Rides: Held every 1st Sunday of the month, these rides provide new Triumph owners with an opportunity to bond with fellow enthusiasts.
• Scrambler Rides: These exciting adventures take riders on off-road trails, catering to their adventurous spirit.
• Epic Tours: Triumph organizes multi-day excursions to coveted destinations, like the upcoming Ladakh tour scheduled from September 7th to 21st, 2024.
• Triumph Bike Nights: These fun-filled evenings bring Triumph motorcycle owners together, fostering camaraderie through live music and shared ride stories.

A Shared Vision for the Future

Commenting on the milestone, Mr. Sumeet Narang, President, of Probiking Business, Bajaj Auto Ltd., stated, “The Triumph Speed 400 and Scrambler 400 X have replicated their success in India, just as they have in 50 other countries. This is just the beginning of the Triumph journey in India. We are committed to bringing world-class products within easy reach of premium motorcycle customers.”

“We have kept our promise to Indian customers – we’ve opened 100 showrooms with service centers in just one year,” Mr. Narang continued. “Expect this rapid expansion to continue into its second year as well. Our commitment goes beyond sales, encompassing exceptional service, engaging ride and community programs, for a truly immersive Triumph ownership experience.”