Maruti Suzuki’s premium retail channel, NEXA, is marking its ninth anniversary with a resounding success story. Since its inception in 2015, the brand has redefined the automotive retail experience, prioritizing innovation, hospitality, and customer satisfaction. Today, NEXA boasts an impressive …
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The post NEXA Celebrates 9 Years of Driving Excellence: 2.7 Million Customers and Counting first appeared on Motoroids.Maruti Suzuki’s premium retail channel, NEXA, is marking its ninth anniversary with a resounding success story. Since its inception in 2015, the brand has redefined the automotive retail experience, prioritizing innovation, hospitality, and customer satisfaction. Today, NEXA boasts an impressive customer base of over 2.7 million satisfied owners and has emerged as the fastest-growing automotive retail channel in India, registering a remarkable 54% growth in FY23- 24.
With a robust network of 498 showrooms across 300+ cities, NEXA has successfully catered to the evolving needs of Indian consumers. The channel’s contribution to Maruti Suzuki’s overall sales is substantial, with NEXA products accounting for over 31% of the carmaker’s passenger vehicle sales.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed his pride in NEXA’s achievements. “NEXA is more than just a retail channel; it’s a lifestyle brand that has resonated with millions of customers. Our commitment to offering premium products, coupled with exceptional customer service, has been instrumental in our growth. The addition of models like Grand Vitara, Fronx, Jimny, and Invicto has further strengthened our portfolio and expanded our reach,” he said.
Beyond sales, NEXA has cultivated a strong brand identity through initiatives like NEXA Music, NEXA Lifestyle, and NEXA Journeys. These platforms have engaged customers on a deeper level, offering unique experiences and fostering a sense of community.
As NEXA continues to evolve and expand, it remains steadfast in its mission to deliver unparalleled customer satisfaction and drive the future of automotive retail in India.
The post NEXA Celebrates 9 Years of Driving Excellence: 2.7 Million Customers and Counting first appeared on Motoroids.