Bajaj Partners with Flipkart for Online Motorcycle Sales: Discounts, EMIs, and More!
Bajaj Auto has made a big move in the Indian two-wheeler market, becoming the first manufacturer to offer its entire motorcycle lineup online through a partnership with e-commerce giant Flipkart. This initiative, initially available in 25 cities across India, allows customers to browse and book Bajaj motorcycles – from the fuel-efficient Platina 100cc to the powerful Dominar 400cc – from the comfort of their homes.
Online Booking with Attractive Launch Offers
This strategic alliance between Bajaj and Flipkart aims to not only expand Bajaj’s online presence but also streamline the motorcycle buying experience for customers. To incentivize online bookings, Bajaj is offering attractive introductory deals, including instant discounts of up to Rs. 5,000, 12-month no-cost EMI options, and additional card benefits for a limited time.
Bajaj’s Diverse Portfolio Now a Click Away
The comprehensive range of Bajaj motorcycles available on Flipkart includes the recently launched Freedom 125 CNG, the ever-popular Pulsar series (11 models), the Dominar twins (250cc and 400cc), the Avenger cruiser range (3 models), the CT commuter motorcycles (2 variants), the Platina commuter motorcycle, and the Chetak electric scooter.
Quotes Highlighting Strategic Benefits
Sharing his enthusiasm about the collaboration, Sarang Kanade, President of Motorcycle Business at Bajaj Auto Ltd., stated, “This partnership with Flipkart marks a significant shift in how customers can purchase Bajaj motorcycles. It underscores our commitment to innovation and providing exceptional customer convenience. By offering our extensive range online, we’re not just expanding our reach but also ensuring a seamless and swift buying experience.”
Echoing this sentiment, Jagjeet Harode, Vice President of Electronics at Flipkart, expressed his delight, “We’re thrilled to collaborate with Bajaj Auto and bring their motorcycles to our platform. This not only strengthens our automotive category but also empowers customers across India to conveniently book their preferred bikes online. The positive response we’ve seen towards online motorcycle booking makes this launch a major milestone in our mission to democratize access for consumers.”
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