IDG Contributor Network: Will shoppers use Ralph Lauren's RFID dressing room?
Retail's bizarre fascination with high-tech mirrors that shoppers show no interest in using at all continues. This time it's Ralph Lauren toying with RFID-enabled dressing-room mirrors.
In the Ralph Lauren trial, RFID tags embedded in clothing are detected by the dressing-room mirror. Details about those items are displayed on the mirror (several languages are supported), and the system also appears to sync with inventory and point-of-sale systems. The best part, though, has nothing to do with RFID or database integration. It's the mirror's ability to mimic the lighting of various environments. According to the demo video, some of its lighting options are white, dusk, club and — I am not making this up — aquarium (as in, "This suit looks nice, but how will it look if I ever have to go to a formal event at an aquarium?").
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