The Ice Bucket Challenge Part 2: What Can We Learn From Why It Didn't Work
Restarting the super successful giving campaign proved difficult. So difficult, that chances are, you probably didn't even know it was happening. Here's why.
In case you were living under a rock last summer, there was a fundraising phenomenon called the Ice Bucket Challenge. The "make a video of yourself throwing a bucket of ice-cold water over your head" in support of ALS went viral, raising over $115 million and attracting 2.5 million new donors. The campaign was part of the global zeitgeist in August, 2014—even spawning international knock offs like the Rice Bucket Challenge in India.