ArmInfo.The Armenian government will allocate 15.7 million drams to organize a joint exhibition with the British Museum this autumn. The decision on this was made at a cabinet meeting on July 18.
As RA Minister of Education, Science, Culture and Sports Zhanna Andreasyan noted in her speech, the upcoming event, the opening of which is expected to take place on September 21, will be held jointly with the History Museum of Armenia. It will be important from the point of view of international cooperation of the country's museums with their foreign partners.
The minister added that this year marks the 105th anniversary of the founding of the History Museum of Armenia and the 160th anniversary of the birth of the founder and director of the museum, the famous ethnographer Ervand Lalayan. The History Museum is perhaps one of the most active cultural organizations in the country engaged in international exhibition activities. It cooperates with such prestigious museum structures as the New York Metropolitan, the Russian Hermitage, the Paris Louvre, the British Museum, the National Museum of the Czech Republic, etc. Traditionally, cultural values from the museum's collection are exhibited in various prestigious museums around the world in the format of joint exhibitions These exhibitions generate great interest in the rich historical and cultural heritage of Armenia and increase awareness of the country
It will be necessary to conduct an advertising campaign using the funds allocated by the RA government using appropriate marketing tools. Advertising posters for the exhibition will be placed in Yerevan, and popularization of the exhibition using digital technologies will be carried out throughout the republic. The adoption of the draft decision will contribute to the development of culture, education, science and tourism. It is expected that during the six months of the exhibition, at least 300 thousand people will visit the museum, and as a result of advertising the upcoming event, from 800 thousand to 1 million people will be informed about its holding.
As part of the exhibition, a bronze bust of the goddess Anahit, stored in the British Museum, will be exhibited at the Museum of the History of Armenia in Yerevan. The surviving elements of the bronze statue of the goddess Anahit - the head and hands - will become exhibits of the large-scale exhibition "The Mother of God: from Anahit to Mariam", which will open at the Museum of History of Armenia on September 21, 2024. The organizers are the Ministry of Education, Science, Culture and Sports of the Republic of Armenia, the Embassy of Armenia in the UK and the British Embassy in Armenia. The exhibition will feature the collection of the History Museum of Armenia relating to the Mother of God, from ancient times to Christianity to the present day.
