With 1 Billion Monthly Clicks, Taboola Is The World's Biggest Content Discovery Tool
Content marketing firm Taboola, which has received funding from companies like Baidu and Comcast, hit 1.15 billion clicks in November.
Taboola, the content discovery engine that serves up recommended links on many sites, just pulled far ahead of competitors like Outbrain and Gravity: Last month, it clocked 1.15 billion clicks, through its ubiquitous "Recommended From The Web" and "Content You Might Like" widgets. The company, which rarely releases public metrics on usage, also added that, according to analytics tool Comscore, it now reaches 640 million unique users on desktop.