Hosted bare metal emerges as alternative to IaaS cloud
AppLovin is a 4-year old marketing platform that places advertisements in mobile apps. And it’s a data-intensive business to say the least.
When AppLovin learns of an advertising opportunity in an app, the company has 100 milliseconds to decide if it will bid on the spot in a real-time auction. If it wins the bid, it consults a database storing billions of user preferences to serve an ad personalized to that user. AppLovin processes about 30 billion to 50 billion actions per day, all of which need to happen in millisecond timeframes and on a global basis.
The company started as a customer of Amazon Web Services' IaaS public cloud. But in the past few years CTO John Krystynak – an early VMware employee - has moved AppLovin’s operations to another platform: Hosted bare metal infrastructure.
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