Why Prudential Wants People To Literally Run For Their Retirement
Chief brand officer Colin McConnell talks about the strategy behind the company's latest campaign to convince you to save more for later.
Saving enough for retirement is a bit like flossing your teeth. Everyone knows they should be doing it more, but we rarely think about it until tax time or an annual dentist appointment. And too often both topics leave us feeling guilty and, frankly, totally bummed out.