How Cisco will use newly acquired Tropo to accelerate the cPaaS market
Cisco's annual Collaboration Summit is being held next week in San Francisco (disclosure: Cisco is a client of ZK Research). This event is always interesting, as it highlights the latest and greatest Cisco collaboration technology. I fully expect Cisco's Workstream Communications and Collaboration product, Spark, to capture most of the headlines given the strong marketing push from Cisco this year.
However, there's another product that I'm hoping Cisco will provide details on, and that's Tropo. If you're not familiar with Tropo, the company is one of many communication platform-as-a-service (cPaaS) providers that enable developers to add UC capabilities such as messaging and voice capabilities to applications. While the UC vendors have made these capabilities available for a number of years, Tropo and its competitive peers (Plivo, Twilio, Nexmo, etc.) offer this functionality from the cloud, meaning there is no equipment to buy, rack, stack, and maintain. Cisco announced its intent to acquire Tropo earlier this year to move into this market.
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