ArmInfo.Within the framework of the cooperation of the international Kotler Impact company and Yerevan State University, the "Essentials of Modern Marketing: Armenia Edition" textbook is being prepared for publication. This was stated at a meeting between Deputy Minister of Education, Science, Culture and Sports (MESCS) Artur Martirosyan and representatives of the Kotler Impact company in the CIS countries.
According to the guests, the training manual will be based on the development paths and history of Armenian marketing companies. The parties also emphasized the possibility of including the textbook in the curriculum, given the fact that previously Armenian students were presented with examples of large international companies in various marketing-related courses. The manual will allow students to become familiar with success stories and approaches of Armenian companies.
It was noted that the Armenian edition of the Essentials of Modern Marketing will be published in two languages. The English version will first be printed in about 10,000 copies and sold worldwide, and then it will be translated into Armenian.
As a result of the collaboration, YSU students will also have the opportunity to take part in the World Marketing Summit (WMS). Participants will have the opportunity to listen to reports from leading world experts on such topical issues as the role of marketing in the digital age, customer-centric marketing strategies, assessing the effectiveness of marketing promotion tools, the relationship of Open AI and GPT Chat with marketing and a number of other key topics in this area.
Kotler Impact is the brainchild of the father of modern marketing, Dr. Philip Kotler, the world's leading expert on strategic marketing, founder and chairman of the World Marketing Summit group, as well as other entrepreneurial initiatives. Kotler Impact is a unique strategic marketing community committed to achieving a sustainable global environment and economic development through education, training and comprehensive action.
