Die-hard music fans always rally together on social media when their favorite artists release new music. They encourage each other to keep streaming, to replay the music video over and over, and to request the song from local radio stations — all pretty low-effort ways to feel like you’re helping your favorite artist net streams, climb up the charts, and get more radio play.
But a particularly dedicated and savvy group of Harry Styles fans, led by a Tumblr called Harry Styles Promo Team, is taking it even further. To nab chart victories for his first solo single “Sign of the Times,” released last month, and his eponymous debut album, due out next Friday, they’ve come up with a plan: They’re encouraging fans who don’t live in the US to...
