Juicero is offering all of its customers the option to return their juicer for a full refund within the next 30 days, even if they bought it as far back as when the product launched a year ago.
The offer comes after Bloomberg published a story yesterday pointing out that the packs of pre-cut fruits and vegetables that Juicero’s very expensive juicer was designed to press don’t actually need to be placed in the juicer — it turns out, they can be squeezed by hand.
While Juicero’s product was always going to be unnecessary insofar as it was a ridiculous, Wi-Fi-connected, luxury juicer, the fact that it isn’t even needed to create the juice makes the product truly unnecessary.
Juicero’s CEO, Jeff Dunn, who over took the position in...
