Soylent, the food replacement substance that shares a name with a 1973 movie about cannibalism, will now be advertised by a fictional AI spokeswoman who also runs a store on the dark web. Trish, as the void-faced silver box is known, is “a nutrition-obsessed artificially intelligent spokesperson” who will “educate people on how to use a range of products” and “help make food decisions easier and stress-free.” She’s the joint product of Soylent and advertising agency Wieden+Kennedy, and will appear in marketing materials. Her dark web store, Soy Route, sells exclusive products like a mystery-flavor Soylent, a beef-flavor kit, a Soylent pin pack, a Soylent Drink multipack, and “golden Soylent” signed by CEO Rob Rhinehart.
