More Shohei Ohtani content is coming to TikTok
Major League Baseball wants more of a footprint on TikTok. Just in time for spring training, the two companies announced Tuesday they were partnering to expand baseball content on TikTok, including creating an MLB hub in the app and, of course, bringing in more influencers.
Baseball is coming back after a season that was especially culturally relevant. The World Series last fall had its highest viewership in years, and an increasingly international audience tuned in to watch the Los Angeles Dodgers beat the Toronto Blue Jays after seven games and extra innings. There was a surge in interest on TikTok, too: The company says posts that includ …