Perplexity joins anti-ad camp as AI companies battle over trust and revenue
AI search startup Perplexity is distancing itself from ads amid fears users won't trust chatbots with an agenda to upsell. The move highlights an emerging crossroads for the AI industry as the sector's biggest players hunt for stable sources of income to bankroll massive spending, with giants like OpenAI leaning into ads and others like Anthropic promising to keep them out.
Perplexity began phasing out ads late last year and isn't exploring any new ad deals at the moment, executives said on Monday at a roundtable event, according to Business Insider and the Financial Times. It is a noteworthy U-turn for the US startup, which became one of …