The next legal frontier is your face and AI
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the legal morass of AI, follow Adi Robertson. The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here.
How it started
The song was called "Heart on My Sleeve," and if you didn't know better, you might guess you were hearing Drake. If you did know better, you were hearing the starting bell of a new legal and cultural battle: the fight over how AI services should be able to use people's faces and voices, and how platforms should respond.
Back in 2023, the AI-generated faux-Drake track "Heart on My Sl …