Reddit will help advertisers turn ‘positive’ posts into ads

Reddit is launching a new feature for advertisers that slots positive posts from Reddit users right under their ads.

The new alpha feature, called Conversation Summary Add-ons, “dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations front-and-center in the user experience and blending AI-driven efficiency with real human perspectives,” according to a post from Reddit.

As shown by Reddit, you’ll be able to scroll through the posts that appear under an ad. You’ll also see a short summary of what Reddit users are saying about the advertiser. Jackbox Games and Lucid are alpha testers of the feature.

Powering this new feature is an “engine” Reddit calls Reddit Community Intelligence. According to the company, Reddit Community Intelligence can turn the platform’s more than 22 billion posts and comments “into structured intelligence for smarter marketing decisions.”

As part of today’s announcements, which Reddit is making alongside the Cannes Lions festival, the company is also introducing a “scalable, AI-powered social listening tool” called Reddit Insights. “Informed by proprietary metadata, it provides precise, real-time insights that help marketers confidently plan campaigns, validate creative ideas, and make smarter business decisions,” Reddit says.