Amazon has a new shopping tool that uses AI to help customers quickly find products based on the specific features they need. AI-powered “Shopping Guides” are now rolling out in the US on Amazon’s mobile website and apps for iOS and Android, presenting users with more tailored product information and recommendations when they’re browsing.
Amazon said in its announcement that AI guides are available for over 100 product types, including TVs, headphones, running shoes, skincare, and more. They are supposed to include “educational content” about these products, alongside customer insights to “help you make informed purchase decisions,” according to Amazon.
Selecting a shopping guide for headphones, for example, will display a selection of...
