TikTok is giving users a way to more precisely shape what kind of content they see on their feeds — or at least to signal to the algorithm what they’re interested in.
Under Content preferences > Manage topics (which can be found in “Settings and Privacy”), users can adjust sliders to signal they want more or less of certain topics in their For You page. Topics include “creative arts,” “current affairs,” “humor” and more. Sliders are set to a default middle ground at first, and users can tweak it from there.
TikTok’s hyper-targeted For You page is famously a bit of a black box, built on a trove of user data that sometimes makes it feel like the algorithm is reading your mind. This new slider feature gives us a peak behind the curtain,...
