Call Her Daddy host Alex Cooper has signed a multiyear advertising and distribution deal with SiriusXM. The press release doesn’t spell out the specific terms of the deal, but Variety reports that it’s worth as much as $125 million and will be in place for a bit more than three years.
Call Her Daddy used to be exclusive to Spotify, and it remains one of the most popular podcasts on the platform, but Spotify let the show get wide distribution earlier this year as part of a broader shift in its podcast strategy. With this SiriusXM deal, Call Her Daddy will still be available on other podcast platforms. SiriusXM also gets advertising and distribution rights for the shows on Cooper’s Unwell Network.
SiriusXM’s move follows its $100 million...
