If you’ve been on Max lately, you might’ve noticed more personalized rows of content across your entire homepage. That’s because the streaming service formerly known as HBO Max rolled out a new “whole page optimization” system in the US last month to get viewers to keep coming back — and Warner Bros. Discovery says it’s working.
Liesel Kipp, Warner Bros. Discovery’s senior vice president of global streaming product, tells The Verge that the company has seen a “meaningful lift” in how long viewers watch content on Max, how many times they come back, and the types of shows people end up watching. “The system can really help consumers find those hidden gems on Max,” Kipp says.
Similar to other content algorithms, like the one used by...
