So many things happened in 2017 that it's hard to know where to get started when sizing up a wide-reaching tech behemoth's past year. So for Amazon, maybe it's best to start with a simple statement: it lowered prices on avocados.
Yes. In June, Amazon bought Whole Foods for $13.7 billion and reduced avocado prices at its stores by $0.50 to $1.00, in a move that, generally speaking, pleased consumers. It also added more Alexa features and more and cheaper Echo devices in a series of moves that, generally speaking, pleased consumers.
And this is pretty much what all of Amazon's 2017 consisted of, at least from a consumer's perspective, walking through its digital aisles: making small but pleasant changes that improved the shopping...
