Google has updated search in three ways over the past few weeks, and today, the company explained how these new features encourage users to fall further down a search hole. All three updates let users expand their search beyond the information they originally intended to find.
"Knowledge panels" now show related content, so if you search for skiing, you'll also be able to jump to a search about other snow-related sports, like snowboarding, or a more focused skiing search, like "ski jumping." You can see an example here:
Meanwhile, "featured snippets," which already give users a snapshot of whatever they're searching, will include more images along with related searches. These are algorithmically...
