There was a lot of pomp and circumstance at SpaceX’s Hawthorne, California, headquarters for the big Tesla Semi truck unveiling. There was even a surprise cameo from the ghost of Tesla’s Christmas past: the second generation of the Roadster. But at no point did CEO Elon Musk mention the car on which the fate of his entire company still hinges: the Model 3.
It’s not totally shocking. After all, the Model 3 had its own party earlier this year. But since then, Tesla’s first high-volume, mass-market vehicle has hit a number of snags.
When Musk launched the Model 3 in July, the company was anticipating a production rate of 20,000 cars a month by the end of December. In the last quarter, though, Tesla...