Today Facebook is announcing that users can now order food for takeout or delivery using both the Facebook mobile app and website. But it’s not at all what you might think; Facebook hasn’t created its own answer to Seamless, which would be massive news for the restaurant industry. This isn’t that.
Instead, the company is partnering with existing services Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo — not Seamless — and will now link out to those food ordering businesses for restaurants that support them. You head to the new “Order Food” section of Facebook, find the local spot you’re craving, and then hit “start order.” From there, if a restaurant supports more than one of Facebook’s ordering partners, you’ll be...
