Yanis Varoufakis says we're in the age of "technofeudalism," and TF2 hats brought us there.
In an interview with Aftermath, Yanis Varoufakis, former economist in residence at Valve, says that the company unintentionally prototyped the digital economic hellscape we're currently forced to languish under. That hellscape is the subject of his book Technofeudalism: What Killed Capitalism, published earlier this year, and it's one he says he helped create.
As Varoufakis describes it, we no longer live under capitalism. Instead, he says we're in the age of "technofeudalism," a condition which emerged from and supplanted capitalism. The essential feature of this new era, according to the economist, are algorithmic fiefdoms that masquerade as marketplaces, extracting rent and dictating the terms of exchange while producing none of the goods themselves. Amazon is a prime example, as is Apple's App Store.
Varoufakis says that, during his time at Valve, the company's development of a platform that incorporated, structured, and monetized community exchange like the TF2 hat trade helped pave the way for the digital fiefdoms to follow. Valve's implementation of its in-game stores and the Steam marketplace, Varoufakis says, emerged from a need to balance monetization with a fear that if the company didn't create its own systems for exchange between players, they would "take it outside, and then it will be completely impossible to regulate."
Varoufakis acknowledged that if Valve was part of the transition into technofeudalism, he had a hand in the process. As he told Aftermath, Valve's monetization strategies were informed by his work to examine those player economies and advise on how to manage their stability.
"My main project was to study the economy—to work out its dynamics, to work out what determined prices, what determined the distribution of incomes," Varoufakis said. Valve's fear was that, if it didn't wrangle the unregulated aftermarkets for in-game commodities, it risked financial and legal chaos that would be "detrimental to the interests of the company."
In the years since, those fears have proven reasonable. Valve's been forced to crack down on the CS:GO gambling aftermarket multiple times: first in 2016 in response to state gambling regulators, and again in 2023 when CS:GO skins were being used as a medium for cryptocurrency laundering.
Varoufakis says Valve's designers "didn't want to create technofeudalism," but that the systems Valve built to manage player exchange—driven, in part, by his analysis—produced a "new rent extractive drive," which pushed Steam further toward expanding monetization and consolidating its command of the digital PC games market. From its formalization of loot boxes, to its implementation of a real-money player marketplace, to its eventual ascendance as Valve's own taxable domain driven by an arcane promotion algorithm, Varoufakis contends that Steam sketched out an early draft of technofeudalism's monetization playbook.
Whatever its original intentions, Valve had "become part of the problem," Varoufakis said, "the same way that everybody participated in the late 18th century and early 19th century in the creation of capitalism."
