NEW YORK — Dr Pepper Snapple Group will pay $1.7 billion for Bai Brands, a fruity drink maker that counts pop star Justin Timberlake as an investor.
It said Tuesday that Bai will help the company expand into the low-calorie beverage market. Bai markets its drinks as having 5 calories, antioxidants and no artificial sweeteners. Dr Pepper Snapple’s brands include its namesake Dr Pepper soda, A&W root beer and Canada Dry ginger ale.
