Giving chains: Holiday customers enjoy paying it forward
Lisa Ludwinski expects to sell more pie at her Detroit bakery during the holiday season, and not just to people enjoying it themselves. She anticipates that customers will buy pieces of pie for strangers through the shop’s “Pie-it-Forward” program.
Ludwinski, owner of Sister Pie, launched the program last fall. Shoppers buy a coupon for a free slice of a pie, and the coupons get hung on a wall. Anyone who visits can take one down to get some pie.