New Balance distances itself from white supremacist support
BOSTON — Athletic-gear company New Balance is distancing itself from a white supremacist website’s call to support it for statements a company executive made backing Republican President-elect Donald Trump.
The alt-right website The Daily Stormer proclaimed Boston-based New Balance the “Official Shoes of White People” this weekend after company vice president of public affairs Matt LeBretton praised Trump.
LeBretton told the Wall Street Journal that the election of Trump was a move in the “right direction,” a comment that caused some people who don’t like Trump to burn their New Balance sneakers.