'Flying Pig' Offensive To Muslims? Complaint Over Alibaba's Rebranded Service Sparks Backlash In China
A Chinese Muslim has faced strong condemnation in China after criticizing the world’s biggest e-commerce firm Alibaba for renaming its travel-booking service “Flying Pig Travel.”
Snacks entrepreneur Adil Mamattura posted a message to his 216,000 followers on Chinese micro-blogging site Weibo last week claiming that Alibaba’s choice of Chinese name to replace “Alitrip” was offensive to Muslims. Mamattura, a member of the predominantly-Muslim Uighur ethnic group, said he had been a devoted user of Alibaba’s services.