The collection comes in sizes 0–24 and is available now.
Ellie Sunakawa / BuzzFeed
Back in May, Khloe Kardashian told the world she was launching a denim brand with a single Instagram post. She asked for "powerful, beautiful women" to come model for the campaign, which would be geared toward women of all shapes and sizes.
TheGAproject.com asked for women to submit photos of themselves for the chance to be part of the brand's launch.
This was quite the departure from other Kardashian empire products, which are usually modeled by the sisters themselves. Okay, Khloe. We're listening.
@khloekardashian / Via instagram.com
After months of secrecy, the chosen models were finally revealed. So, you know, no big deal, but Gabi Gregg looks incredible.
@gabifresh / Via Instagram: @gabifresh
And Daphne Joy, who created her own swimwear collection, also stars in the campaign.
@daphnejoy / Via Instagram: @daphnejoy
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