J.C. Penney's first private-label plus-size collection to debut Sept. 9
J.C Penney Co. Inc. will debut its first private-label plus-size line, Ashley Nell Tipton for Boutique+, on Sept. 9. Designed by "Project Runway" winner Ashley Nell Tipton, the line will include graphic t-shirts and pleated skirts priced from $15.99 to $35.99, and other items. The collection will be available in 500 stores and online. J.C. Penney has released an online series about designing the collection, and will live stream a fashion show from New York City on Sept. 6. A holiday capsule collection will debut on Oct. 28. Tipton spoke with MarketWatch about shifts in plus-size fashion last fall. J.C. Penney shares are down 0.5% in Thursday trading, but up nearly 41% for the year so far. The S&P 500 Index is up 6.1% for the same period.
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