This 'Brutally Refreshing' Sprite Ad Is Actually Brutally Sexist
Yet another ad campaign has used the exhausted concept of demeaning women to try to sell a product.
This time it’s Sprite, whose “brutally refreshing” campaign fell totally flat thanks to its blatant sexist undertones. The ad was featured on Irish website JOE.ie. before it was pulled earlier this week, and features such sentiments as “She’s seen more ceilings...than Michaelangelo,” “You’re not popular, you’re easy,” and “A 2 at 10 is a 10 at 2!”
More...