22 corporate logos that contain subliminal messages
Stephen Orlowski
Corporate logos often remain with companies throughout many eras of production. Over time, the meaning of the symbol at its inception gets lost.
Some companies give their logos barely-noticeable double meanings to encourage us to look closer at them, increasing brand recognition. Others do it as a tribute to their hometown, to influence us subconsciously, or simply for fun.
You may have noticed the hidden features of some logos in the past. It can be a satisfying experience, so we gathered 22 of the most surprising.
Dominic Green compiled an earlier version of this report.
FedEx — The FedEx logo hides an arrow in its negative space, to imply efficiency and forward motion.
Gillete — Look closely at the "G" and the "i" in this logo and you'll notice the razor-sharp cuts into the text, which represents the shaving brand's main product.
GilletteNBC — The white space in the NBC logo creates a peacock — representing NBC's status as a loud and proud broadcaster.
NBCSee the rest of the story at Business Insider