International Poster And Trailer For ’10 Cloverfield Lane’ Gives Zero F*cks About Spoilers
Man, J.J. Abrams surely must be pissed. The director/producer and Bad Robot visionary is notoriously meticulous and nearly conspiratorial about his heavily guarded secrets. His clandestine mystery box techniques on "Cloverfield" were pioneering in the world of viral movie marketing. Of course, this strategy has backfired too (see “Star Trek: Into Darkness”), but Abrams and co. seemed to have learned their lessons, refined their schema with the mysterious suspense thriller “10 Cloverfield Lane.”
Dan Trachtenberg’s tense and claustrophobic flick followed the same close-to-the-vest, buzz building technique of “Cloverfield.” And the gambit worked, with the movie already grossing over $53 million domestically, and critical notices are (for the most part) overwhelmingly positive. It’s also the kind of old-school, thrilling cinematic experience in which the best way to enjoy it is to walk in equipped with as little information as possible.
READ MORE: Review: '10 Cloverfield...