Fitbit announces more than 1 million shipments of new Fitbit Blaze
Fitbit Inc. reported Thursday that it has shipped more than one million of its new Fitbit Blaze devices, beating sales forecasts. This is the first month of retail availability for Fitbit Blaze, which is a fitness device with some of the capabilities of a smartwatch. The company also said it has sold more than one million Fitbit Alta devices, a new fitness tracker, since it began shipping March 9. Shares of Fitbit have fallen 55% in the past three months, though the stock has gained 10% in the past month. The S&P 500 has gained 1% in the past three months and 7% in the past month.
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