Southwest Airlines partners with Lyft
Southwest Airlines Co. announced a partnership with ride-hailing app Lyft Thursday. With the partnership, first-time Lyft users who are already Southwest Airlines rewards members will earn 1,100 rapid rewards. The offer is available in 11 Southwest Airlines markets. Lyft competitor Uber announced a similar partnership with American Airlines last month, in which rewards members can receive a discount and set a reminder to book an Uber along with a flight.
Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.