Vevo Has A Plan To Stop Showing Justin Bieber Videos To Metal Heads
Vevo wants to work smarter, not harder, to win over audiences for its mobile and connected TV apps. The company unveiled two changes to its mobile apps Thursday, both designed to get users started more quickly and make it easier for the app to start sending personalized content recommendations to users.
The moves are part of an ambitious roadmap for the 6-year-old service, which will see it grow from a repository of music videos into a hub for original programming, some offered as part of a subscription service.