Millennials And TV: How You Watch Depends On Where You Are In Life, Not Your Age, Says Nielsen
This just in: Millennials are not all the same.
When it comes to TV viewing, that’s particularly true, according to a new report released Thursday by research and ratings juggernaut Nielsen.
As you would expect, Nielsen’s report indicates there’s a wide gulf in TV-watching behavior between the 18-24 and 25-34 age ranges: The younger group watches 18 hours and 30 minutes per week of live or DVR’d TV; the older group squeezes in 26 hours and 19 minutes per week.