Because winning an Olympic gold medal = street cred.
And as an Olympic gold medalist, Jenner is a perfect candidate.
“We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible – in sports, and in life,” an H&M spokesperson told BuzzFeed.
H&M
The shade will be called Finally Free. All proceeds will go to the MAC AIDS Fund Transgender Initiative to support transgender communities.
MAC Cosmetics
@caitlynjenner / Via instagram.com