Honest Co., the shopping startup co-founded by actress Jessica Alba, rejected a Wall Street Journal report that the company used ingredients in its laundry detergent it had pledged to avoid.
The Journal reported Thursday that two independent lab tests it commissioned determined that Honest's liquid laundry detergent contains sodium lauryl sulfate, or SLS, a skin irritant.
Honest raised $100 million last August and is reported by Bloomberg to be working with Goldman Sachs and Morgan Stanley on an initial public offering.
