Facebook Inc. (FB) Reaches 3 Million Advertisers, Pitches Mobile Services For Small Business

Facebook is becoming more like the Yellow Pages — at an international level. More than three million businesses advertise on Facebook, which is a 50 percent increase over the last year, the company reported Wednesday.

Mobile is supporting the boost in small business growth on Facebook. More than 1 million of these advertisers created an ad directly on a mobile device, where Facebook pulls in 80 percent of its ad revenue. Facebook’s revenue rose 52 percent in the fourth quarter of 2015 to $5.6 billion, up from $3.6 billion a year ago.