Burberry is suing J.C. Penney for “inferior quality” knockoffs of its famous check pattern

Since Burberry introduced its distinctive check pattern in the 1920s, it’s become one of the company’s most recognizable symbols. After the check became overexposed and widely copied in the early 2000s, Burberry fought hard to reclaim it—and now it’s fighting again to ensure the pattern remains Burberry’s alone. Yesterday (Feb. 9), the British heritage label…