Between the ‘80s pop music blasting throughout the studio and flower arrangements lining the set, hanging out at the Joe Fresh spring campaign shoot feels more like a dance party than a major fashion campaign. “Last spring was the first campaign I did [for Joe Fresh], so this year we’ve gotten to really know each other. Ever since Joe Fresh established itself stateside back in 2011, the Toronto-based company has become known for updating classics like trench coats, breezy dresses, and printed blouses—both for work and the weekend—with signature modern twists.
