There’s a limit to how much anyone ought to expect from television commercials, and to how upset one should get when they fail to impress, but, at a cost of roughly five million dollars per thirty seconds, an all-time high, this year’s Super Bowl commercials provided conspicuously few bangs for all those bucks. When the funniest image of the night is three dogs hiding under a trench coat to buy Doritos, that’s not great. Mostly, I found myself confounded. Ryan Reynolds counts as a dreamboat celebrity? Pokémon is twenty years old? Was this really the best time to talk about diarrhea and opioid-induced constipation? People want to drive a Buick convertible?
