Pizza Hut set all-time digital order sales record by halftime of Super Bowl 50
Pizza Hut, a subsidiary of Yum Brands Inc. serving pizza, pasta and wings, said it broke its all-time digital sales record by halftime of Super Bowl 50 on Sunday. It had nearly $12 million in digital sales by day's end, the company said in a Monday release. The previous record was nearly $10 million. More than 60% of digital orders were placed on a mobile device, exceeding orders placed on desktop computers for the first time. Yum Brands shares are down 3.7% in Monday trading and 9% for the past 12 months. The S&P 500 is down 10.2% for the past year.
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