Millions of people — 114 million last year — watch the Super Bowl.
And movie studios knows this better than anyone.
In the pockets of time between football action and Beyoncé's highly anticipated halftime performance, film studios put out special TV spots for some of this year's biggest blockbusters. Think Batman v Superman, Captain America: Civil War, and 10 Cloverfield Lane.
Below, we've rounded up all the trailer and TV spots that have aired so far; keep checking back for updates.
10 Cloverfield Lane has been a mystery. It's part of that shaky-cam Cloverfield shared universe, but the specifics are still a bit murky. This spot sheds a little bit of light on the circumstances that have brought these people together and the idea that not all monsters are city-wrecking aliens from outer space.
Look, there's Ant-Man!
This should make me want to Google "Eddie the Eagle," but I am not convinced I want to yet.
To be clear, the young woman said "only Horus" can save us.
The "Star-Spangled Banner" is interrupted by alien laser fire? Yes. Please. All of this.
Jason Bourne should probably become an Avenger.
CGI Krang seems like nightmare fuel.
The strange feeling when a trailer makes you want to listen to "The Bare Necessities."
The Secret Life of Pets v Zootopia is going to be a bigger battle than Batman v Superman.
There's a lot of new footage here, including Psylocke (Olivia Munn) showing off her powers. Jennifer Lawrence is basically Katniss Everdeen (again).
