Wigwag: The Magazine That Lex Built

In the late winter or early spring of 1989, I got a phone call from Lex Kaplen, who had been a fact checker at The New Yorker. I was on the copydesk, and had been there for seven years, a Biblical amount of time. Lex was eating as we talked—I pictured a jelly doughnut. He asked if I was interested in joining him and others who had been colleagues at The New Yorker on the startup of a new magazine called Wigwag.